Majestic Millionaires

Location:

United States

Partnership period:

2019-2020

Industry:

Travel and Hospitality

Technologies:

Laravel, Wordpress, Bootstrap, PHP, MySQL, Python, AWS, HTML, jQuery, Woocommerce, RestAPI, Javascript, Application, DevOps, SaaS Solutions,

Team Size:

4 Frontend Developer, 3 Backend Developer, 2 Database Engineer, 1 DevOps Engineer

Competitive Environment

The luxury tours industry caters to high-net-worth individuals seeking exclusive travel experiences and privileges like private air charters, personalized dining, and access to celebrity events. Majestic Millionaires competes with premium players like Royal Expeditions and Elite Voyagers who also provide bespoke packages but target lower price segments.

Majestic's competitive edge lies in a Deep understanding of ultra-high net worth clientele psyche having served billionaires, and royalty through decades. However, the predominantly manual coordination across suppliers for bespoke crafting and lack of integrated customer data beyond basic website interactions were limiting the abilities to deliver superlative end-to-end experiences the niche users expect.

As European expansion plans came underway after success across Asia, centralized packages designing empowering personalization coupled with streamlined booking workflows enabled by integrated technologies became pivotal to support differentiation.

Problem Statement

Multiple limitations within the existing systems environment hampered smooth operations for Majestic Millionaires:

Manual and repetitive efforts in activities like package designing, and bookings tracking drowned productivity and hindered innovation due to document versioning chaos
Siloed systems including WordPress-based websites, third-party booking engines, and payment gateways lacking seamless data flows caused coordination lags affecting response rates
Restricted customer insights from website behavioral analytics alone prevented personalized recommendations aligned to membership tier privileges
Disjointed workflows requiring manual transfers of booking data into voucher generation systems drowned efforts while increasing the probability of errors eventually affecting the experience
Blackbox third-party booking engine constraints hindered adaptability to incorporate market feedback in bundling innovations aligned to evolving luxury travel expectations

The inability to support performance goals leveraging streamlined workflows due to fragmented technologies placed constraints on efforts towards customer-centricity and expansion ambitions simultaneously for Majestic Millionaires.

Solution and Objectives

To address challenges hampering operations, the core expectations outlined for an integrated digital platform were:

Unified packages development environment enabling flexible bundles designing tailored aligned to niche membership tiers and special access levels privileges
Integrated online storefront providing 24/7 booking accessibility complemented by availability visibility and dynamic pricing support
Automation of post-booking downstream activities encompassing communications, voucher generations, and inventory status syncs
360 degrees customer data aggregation into central CRM strengthening personalized recommendations and quality
Infrastructure reliability and security compliance adherence are required for luxury brand-preserving commitments

Dixeam was selected as a technology partner to orchestrate systems consolidations based on proven expertise in building tailored digital solutions addressing unique pain points within industry workflows such as aggregations.

Technology Planning

A cloud-hosted architecture harnessing optimal tools was charted out:

Headless WordPress CMS acting as foundational content hub decoupled for extension flexibility
WooCommerce plugins powering storefront and shopping cart capabilities
Laravel applications streamline post-booking voucher generations and inventory status updates
MySQL relational databases cementing transaction efficiency across booking volumes historically
Microservices focused on REST APIs first strategy easing third-party aviation/hospitality ecosystems integrations
Optimized UI development warranting performance efficiencies and omnichannel engagement
Docker container usage encouraged scalability buffer alignments addressing seasonal traffic variations...

The blueprint placed emphasis on API-led orchestration streamlining data flows further simplified by clean UI focused on customer journey convenience at the forefront complemented by modularized extensions enablement.

Phases

Phase 1

Phase 2

Phase 3

Conclusion and Results

Within 8 months post-go-live, the overhauled environment transformed operational fitness:

Online bookings are up by 50% QoQ with over 70% growth from mobile channel consumption alone
More than 60% efforts optimization by decoupling documentation-dependent progressions into automated workflows
Unified 360 degrees views minimized query resolution turnaround cycles by over 50% through informed engagements
Increased repeat clientele by over 40% from membership tier upgrades and exclusive packages cross-sells

“We have been able to exceed demanding niche luxury travelers expectations consistently post systems consolidation while embedding innovations to prepare for the next wave of growths”, acknowledged the Director, of Majestic Millionaires.

Key Challenge

A major challenge was seamlessly integrating workflows across tailor-made package designing, rapidly evolving luxury inventory, transaction processing, and customer support - accessible across web and mobile channels, along with CRM data.

Using microservices focused on scalable APIs first strategy powered by Docker containers, the Team Dixeam overcame intricacies in real-time data orchestration across modules enabling quicker time-to-value.

Next Steps

When asked about future plans, the Director shared interest in:

Exploring blockchain for package provenance tracking providing transparency to luxury travelers
IoT integration with in-destination properties allowing deeper personalization
Expanding chatbot capabilities to automate post-travel survey processes

The engagement provided strong proof for enterprises dealing with demanding niche users on the power of customized digital platforms tightly integrated into workflows. Strategic adoption focused on customer centricity provides a competitive edge to modern travel companies vying for exclusive experience seekers.

Majestic Millionaires

Majestic Millionaires

Competitive Environment

Problem Statement

Solution and Objectives

Technology Planning